几乎每做个affliate的人都犯的错误，你犯了吗？

A Big Mistake Almost Every Affiliate Makes…
December 15th, 2007 by Amit
There’s one serious mistake that almost every newbie affiliate makes, and I made it a bunch of times when I got started. Once I realized I was making this mistake, I completely changed my strategy to ppc affiliate marketing and my business started to really take off for the first time.
以下是几个新手经常犯的错误

So what’s this one serious mistake?

We’ll let me tell you about a conversation I had with one of my students on a group coaching call just this week.

Let’s call him Joe.

Joe was really excited, he wanted to know how to find a programmer on Elance to build him an affiliate site. He told me how he had found a high traffic keyword that had very little competition for the affiliate offer he wanted to promote.

He wanted to build an entire site around this ONE keyword.

I asked him if he had tested this keyword by just writing a Google ad going straight to the affiliate link (Googlecash).

He hadn’t!

So I asked him : “So Joe, you’re going to hire someone off Elance to build an entire site around 1 keyword that you’re not even sure will convert??”

总以为自己找到了好的关键字，示经过直链测试，直接自以为是地想建立一个网站，梦想有巨大的流量。

Do you see where I’m getting at here?

Here’s where Joe went wrong :

NEVER base an affiliate campaign on ONE keyword (or just a few keywords). You’re building your house out of straw, and the big bad wolf (Google and your competitors) can come by and blow your house down!
NEVER assume that because a certain high traffic keyword has little competition that it’s going to be a goldmine. Chances are that this keyword has little competition because : it doesn’t convert OR Google is slapping all the advertisers for this keyword with high minimum bids.

一个你以为好的关键字，同时竞争者少。有三个原因。一是，他的转化率不行，二是，他的出价将很高。如果是第三种，就太好了，他是一个金矿。大家一定要做好测试，这个过程要理性。

NEVER build a whole site around a niche, an affiliate offer, and/or a keyword WITHOUT first testing to see if the market is viable. Doing a small scale campaign with a simple landing page or just going direct to merchant is a great way to test a market before you go gung ho and build a whole 30 page site for it.

先通过简单的直链或者一个简单的LP测试，不然别建一个很大的针对此的网站。

The idea that you need to find all the keywords that have less than 8 ads and bid on them since they have little competition made sense when Google Adwords had first started and there were still a lot of great keywords that most advertisers had completely missed (and very little competition overall compared to now).

Now that Adwords has really matured don’t expect to find high converting keywords that have less than 8 ads (unless Google has tightened the quality score requirements for that keyword).

Here’s my strategy, bid on EVERYTHING, that is, every relevant keyword in your market and see what converts. More often than not, you’ll discover that the HIGH CPC keywords convert the best and usually have the best ROI.
其实道理很简单，高价的关键词一般有好的回报率。所以，如果你没有那么多的能力去找到好的关键字。我建议你使用一些高价关键字。你会发现你的投入与产出是成正比的。 当然大家能够找到便宜的关键字更好。

Why is that?

Think about it, keywords are high CPC because they convert well! Advertisers bid higher on keywords that are making money. Now as an affiliate your goal is to have your ads on the bottom of the first page for these high converting keywords, where you’ll pay a fraction of what the advertisers in the first 3 positions are paying.

我们最好做到，能够以小价格拿到这些关键字，而这个底限是，你的排名在第一页的底部。这句话大家好好揣摩一下：）